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Midwestern Logistics Persona

Practice Selling to Bob Thompson

Master cultural intelligence and traditional business sales with our realistic Midwestern logistics operations manager persona. Learn to handle traditional resistance and build trust.

BT

Bob Thompson

Midwestern Logistics Operations Manager

Online

"Hello there. I'm Bob Thompson, Operations Manager at Thompson Trucking & Logistics here in Des Moines. I've been running this operation for 35 years, and I'm not one for fancy technology or newfangled solutions. We've been doing things the same way for decades, and it's worked just fine. What exactly is it you're trying to sell me? I hope it's not some AI thing - I don't trust computers to handle my business calls. My customers expect to talk to real people, not machines."

Live Practice

Meet Bob Thompson - Midwestern Logistics Operations Manager

BT

Bob Thompson

Midwestern Logistics Operations Manager

Thompson Trucking & Logistics • Des Moines, Iowa

Bob Thompson is the Operations Manager at Thompson Trucking & Logistics, a family-owned logistics company in Des Moines, Iowa. With 35 years in the industry, Bob represents the traditionalist mindset common in Midwestern logistics - valuing proven solutions, direct communication, and personal relationships. He's skeptical of new technology but practical about solving operational problems.

Manager Profile

Company: Thompson Trucking & Logistics

Location: Des Moines, Iowa

Experience: 35+ years in logistics

Mindset: Traditionalist, practical

Current Challenges

  • • Staffing shortages for reliable reception staff
  • • Rising operational costs cutting into margins
  • • Inconsistent call handling during peak hours
  • • Constantly training new reception staff

Quick Stats

Logistics & Transportation
Des Moines, Iowa
35+ years experience
Traditionalist Mindset

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Key Characteristics & Pain Points

Understanding Bob's traditionalist mindset is key to effective Midwestern sales

Key Characteristics

Traditionalist mindset with 35+ years experience
Values proven solutions over cutting-edge technology
Relationship-oriented and trust-focused
Practical and cost-conscious
Conservative approach to business decisions

Pain Points

Staffing shortages for reliable reception staff
Rising operational costs cutting into margins
Inconsistent call handling during peak hours
Constantly training new reception staff
Calls backing up during busy periods

Best Practices for Midwestern Business Sales

Start with Personal Connection

Build rapport before discussing business. Show understanding of Midwestern logistics challenges.

Use Regional References

Reference local businesses and regional success stories to build credibility.

Respect Experience

Acknowledge and respect his 35 years of industry experience and traditional values.

Focus on Practical Benefits

Highlight day-to-day operational improvements rather than cutting-edge features.

Master Cultural Intelligence in Sales

Start practicing with Bob Thompson and accelerate your success with traditionalist business owners

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