At AI SalesRoleplay, we’re redefining how sales teams learn, practice, and win. Traditional training leaves reps unprepared classroom theory, outdated recordings, and coaching that arrives weeks too late. We built AI SalesRoleplay to fix that problem once and for all.
Born out of Y Combinator’s our mission is simple make world-class AI sales training accessible to every team, no matter its size, industry, or location.
“We're democratizing sales excellence by making world-class training accessible to every team through AI that feels real.”
Founded in 2025 and backed by Y Combinator, salesroleplay.app has been built by Attack Capital, a Y Combinator W22 backed venture studio.
The idea started with a simple realization: traditional sales training doesn’t work anymore. Reps sit through generic sessions, absorb information once, and rarely practice in real-world scenarios. Teams spend thousands on outdated programs that deliver inconsistent results.
Our founders, experienced sales professionals, Columbia graduates, and Thiel Fellows saw that real mastery doesn’t come from theory; it comes from practice that feels authentic. Every great closer learns by doing, not by watching.
That’s where AI transforms everything. By turning real-world buyer behavior into interactive AI roleplays, AI SalesRoleplay helps teams practice smarter, master faster, and perform better, scaling personalized coaching to every rep, every day..
Practice makes perfect - but only if that practice feels real. That's where AI changes everything.
Our platform delivers AI-powered sales practice that helps teams master proven frameworks like MEDDPICC, SPIN, and Sandler through lifelike simulations and instant feedback.
Natural voice agents that challenge reps with real-world objections.
Instant feedback on tone, empathy, and closing technique.
Reinforcement training tied to your chosen framework.
24/7 access to roleplays for continuous improvement.
Faster ramp-ups, higher win rates, and measurable sales consistency.
AI SalesRoleplay is led by a team of sales and AI experts
Founder & CEO
Columbia graduate, Thiel Fellow, investor and veteran in sales & tech
CTO
AI/ML expert with background in conversational AI and enterprise software
Head of Product
Sales enablement specialist with 10+ years in B2B software
Head of Sales
Enterprise sales veteran with track record of building high-performing teams
At SalesRoleplay, we continuously advance AI sales training through research-driven innovation, creating lifelike AI sales roleplay experiences that accelerate performance improvement.
We invest 40% of our engineering resources in R&D
Our customers span every industry from SaaS to financial services and life sciences. Whether you’re onboarding SDRs or coaching senior AEs, AI SalesRoleplay delivers scalable, data-driven training that fits right into your existing workflow.
Scaling sales teams rapidly
Compliance-focused training needs
Complex sales with regulatory requirements
High-volume training requirements
Multi-client training needs
Advanced language models for realistic interactions
Instant feedback and performance tracking
Framework-specific training scenarios
Seamless connection with existing tools
2025
2025
2025
2025
Thousands of sales professionals use AI SalesRoleplay to practice real conversations, master proven methodologies, and close more deals without waiting for live call feedback.