Transforming Sales Training with AI-Powered Practice
We're on a mission to help sales teams master proven methodologies through realistic AI practice, backed by Y Combinator innovation.
“We're democratizing sales excellence by making world-class training accessible to every team through AI that feels real.”
From Y Combinator to Sales Training Innovation
Founded in 2025 and backed by Y Combinator, salesroleplay.app has been built by Attack Capital, a Y Combinator W22 backed venture studio.
salesroleplay.app emerged from a simple observation: traditional sales training wasn't working. Sales teams were spending thousands on training programs that delivered inconsistent results and limited practice opportunities.
Our founders, experienced sales professionals themselves, recognized that the key to sales success wasn't just learning methodologies—it was practicing them with realistic scenarios until they became second nature.
The Insight
Practice makes perfect - but only if that practice feels real. That's where AI changes everything.
AI-Powered Practice That Works
Our approach is built on four key principles that transform how sales teams learn and practice
Realistic AI Buyers
AI that responds like real prospects with authentic objections and behaviors
Methodology Mastery
Focus on proven frameworks like MEDDPICC, SPIN, and Sandler selling
Real-Time Coaching
Instant feedback and performance insights during practice sessions
Unlimited Practice
24/7 availability for skill development and methodology reinforcement
Sales Professionals Building for Sales Professionals
Kaushik Tiwari
Founder & CEO
Columbia graduate, Thiel Fellow, investor and veteran in sales & tech
Sarah Chen
CTO
AI/ML expert with background in conversational AI and enterprise software
Michael Rodriguez
Head of Product
Sales enablement specialist with 10+ years in B2B software
Lisa Thompson
Head of Sales
Enterprise sales veteran with track record of building high-performing teams
The Principles That Drive Us
Innovation
Excellence
Transparency
Customer Success
Accessibility
Innovation
Continuously improving our AI and training methods to stay ahead of industry needs
We invest 40% of our engineering resources in R&D
Trusted by 500+ Sales Teams
B2B SaaS Companies
Scaling sales teams rapidly
Financial Services
Compliance-focused training needs
Life Sciences
Complex sales with regulatory requirements
Call Centers
High-volume training requirements
Sales Agencies
Multi-client training needs
Cutting-Edge AI for Sales Training
Conversational AI
Advanced language models for realistic interactions
Real-Time Analytics
Instant feedback and performance tracking
Methodology Engine
Framework-specific training scenarios
Integration Platform
Seamless connection with existing tools
Industry Recognition
Y Combinator W25 Cohort
2025
Top Sales Training Platform
2025
Best AI Sales Coaching Solution
2025
Innovation in Sales Enablement
2025
Join the Sales Training Revolution
Experience AI-powered practice that feels real and transforms your team's performance