Marcus Rodriguez - SMB Sales Expert
Marcus Rodriguez is a certified SMB sales coach with over 12 years of experience in small business sales, specializing in quick close strategies and lead generation. He has helped hundreds of sales professionals master the art of selling to small and medium-sized businesses through his proven methodology and AI-powered training approach.
About Marcus
Marcus began his career in home services sales, where he quickly became a top performer by developing innovative approaches to small business sales. His expertise in building rapport quickly, handling price objections, and closing deals efficiently has made him a highly sought-after coach for SMB-focused sales professionals.
After transitioning to sales coaching, Marcus has developed a systematic approach that combines proven sales techniques with modern AI technology. His clients have achieved an average 60% increase in close rates within 90 days of working with him.
His coaching methodology focuses on practical, results-driven techniques through rapid assessment, AI-powered practice, and systematic implementation.
Coaching Philosophy
Areas of Expertise
SMB Sales Strategy
Quick rapport building and small business owner psychology
- Quick rapport building techniques
- Small business owner psychology
- One-call close strategies
- Price objection handling
Lead Generation & Prospecting
Cold calling strategies and referral generation systems
- Cold calling strategies
- Referral generation systems
- Social media prospecting
- Local market penetration
Sales Process Optimization
Short sales cycles and high-volume selling techniques
- Short sales cycles
- High-volume selling techniques
- Follow-up systems
- Customer retention strategies
Training Programs
Comprehensive training programs tailored for SMB sales development
SMB Sales Mastery
Weekly 1:1 coaching sessions with unlimited AI practice scenarios
Key Outcomes:
- Master SMB sales techniques
- Develop quick rapport skills
- Create custom sales playbooks
- Optimize close strategies
Lead Generation Pro
Cold calling mastery and referral system development
Key Outcomes:
- Master cold calling techniques
- Develop referral systems
- Optimize social media prospecting
- Penetrate local markets
One-Call Close Expert
Rapid rapport building and price objection mastery
Key Outcomes:
- Build rapid rapport
- Master price objections
- Develop closing techniques
- Create urgency and follow-up
AI-Powered Training Integration
Marcus's coaching methodology integrates seamlessly with salesroleplay.app's AI-powered training platform
Rapid Assessment & Goal Setting
Quick identification of sales challenges and specific goals
AI-Powered Practice Scenarios
Realistic SMB sales scenarios with AI technology
Systematic Implementation
Step-by-step systems for implementing proven sales techniques
Performance Analytics
Track improvement in SMB sales skills
Industry Specializations
Home Services
HVAC, Plumbing, Electrical, Landscaping, Cleaning
Common Challenges:
- Quick rapport building
- Price objection handling
- One-call closes
- Local market competition
Real Estate
Residential, Commercial, Property Management
Common Challenges:
- Property presentation
- Client relationship building
- Market knowledge
- Competitive positioning
Professional Services
Legal, Accounting, Consulting, Insurance
Common Challenges:
- Service differentiation
- Value demonstration
- Client education
- Long-term relationships
Industry Experience
Related Resources
Get Started with Marcus
Ready to master SMB sales and accelerate your results? Schedule a consultation with Marcus to discuss your specific goals and create a personalized coaching plan.