Second Nature Pricing: Features, Cost, and the Best Alternatives in 2025

Pricing transparency is becoming critical for sales teams in 2025. Companies must understand their exact costs before committing to a training platform. Yet, many providers still hide costs behind demo calls and long sales cycles.

One of the most frequent questions from sales leaders is pricing. Sales managers want to understand whether the platform’s AI voice simulations and coaching tools are worth the investment. Comparing vendors becomes more difficult without clear pricing and planning budgets.

According to Salesforce's State of Sales Report, 83% of sales teams achieved 1.3x revenue growth in the past year by using AI. This trend is expected to continue rising in 2025. This guide explains what we know about Second Nature AI pricing, estimated per-user costs, and what features affect the total. We will also explore alternatives to AI roleplay pricing comparison, so you can decide if Second Nature is the right fit for your team in 2025.

Second Nature-AI Role Play Sales Training Software

Second Nature is an AI-powered roleplay and coaching platform built to make sales training more realistic. Its main feature, Jenny is a virtual customer that talks, asks tough questions, and pushes back like a real buyer. This allows sales reps to practice calls, handle objections, and build confidence in a safe environment.

The platform goes beyond practice. Managers get dashboards, analytics, and feedback tools to track performance. Teams can create custom scenarios, use industry-specific personas, and train in over 20 languages. Second Nature aims to keep training engaging and measurable for global teams with gamification features and avatars.

Second Nature Features

• AI Buyer Simulations: Cold calls, discovery calls, demos, and objection handling with lifelike AI personas.
• Jenny Virtual Customer: A customizable persona that mimics real buyer behavior.
• Real-Time Feedback: Scoring, talk ratio, and next-step recommendations after each session.
• Content Creation Tools: Build scenarios from text, scripts, or call recordings.
• Manager Dashboard: Track individual and team progress, design coaching programs, and review call recordings.
• Gamification: Leaderboards, challenges, and achievements to boost engagement.
• Avatars and Multilingual Support: Dynamic characters with realistic movement, available in 20 languages.
• Integrations: Learning Management System (LMS), Customer Relationship Management (CRM), and APIs for custom workflows.

Second Nature Ideal Customer Profile

Second Nature is best suited for mid-market and enterprise teams. It works well for:

• Sales teams with 10+ reps that need structured training programs.
• Customer support teams that handle complex or difficult conversations.
• HR and recruitment teams are looking for scalable candidate training and interview practice.

The platform is built for organizations with dedicated managers, enablement staff, and training budgets in the $30–40 per user per month range. It fits companies that are comfortable with AI tools and in need of multilingual, global training. It is not ideal for startups or small teams with limited budgets, or for simple sales roles that don’t need complex simulations.

Second Nature Pricing and Cost in 2025

Second Nature pricing in 2025 is not listed publicly, leaving many teams guessing about actual costs. All pricing requires booking a demo and requesting a custom quote.

How Much Does Second Nature Cost?

Second Nature does not list public pricing in 2025. All plans require booking a demo and requesting a custom quote. This makes it difficult for teams to compare costs quickly and plan budgets with confidence.

Industry reports suggest ~$30–$40/user/month for mid-market teams; actual pricing is custom and requires a demo. Some reviews mention higher monthly costs for small teams, while larger enterprise deals are usually negotiated with volume discounts. Enterprise contracts often include advanced features, integrations, and support.

What Affects Second Nature Cost?

Several factors shape your total cost:

• Team size: Smaller teams often pay more per user, while larger contracts may unlock discounts.
• Feature requirements: Basic AI roleplays cost less. Analytics, dashboards, and integrations raise the price.
• Implementation needs: Scenario creation, training, and support can add costs.
• Contract type: Most enterprise deals are annual, with limited month-to-month options.

Is Second Nature Worth the Price?

Second Nature can provide measurable ROI for mid-market and enterprise organizations. The platform helps managers save time on coaching, accelerates onboarding, and improves rep performance through structured roleplays. These benefits can offset the cost for teams with dedicated enablement staff.

Second Nature AI cost may feel high for smaller companies. Lack of transparency, longer onboarding, and hidden contract terms can create friction. Reviews often mention that the platform feels “expensive compared to alternatives” and slower to implement.

Pros and Cons of Second Nature

Like any sales roleplay platform, Second Nature has strengths and weaknesses. It offers realistic AI practice with strong manager tools, but the pricing model and setup process create challenges for smaller teams.

Pros

• Jenny Virtual Customer: Creates lifelike conversations, asks tough questions, and raises objections that mimic real buyers.
• Real-Time Feedback: Provides talk ratio analysis, response quality scoring, and actionable coaching tips after each session.
• Manager Dashboard: Gives leaders visibility into rep performance, progress tracking, and targeted coaching opportunities.
• Safe Practice: Reps can experiment and improve in a risk-free environment before meeting actual customers.
• Scalability: Trains large teams consistently, helping managers reduce onboarding time and focus on high-value tasks.

Cons

• Hidden Pricing: No public rate card—quotes require demos, slowing down the buying process.
• Complicated Setup: Users report a steep learning curve and time-consuming content customization.
• Robotic Feel: Conversations can sometimes feel scripted, with limited diversity beyond the Jenny persona.
• Ongoing Maintenance: Regular updates and tech support are needed to keep the platform effective.
• Generic Context: Scenarios are general and may not always reflect real buyers in an active pipeline.

SalesRoleplay.app- AI Sales Training & Roleplay Platform 

SalesRoleplay.app offers a straightforward, transparent option for sales teams in 2025 if Second Nature pricing feels hidden or complex. It provides the core AI roleplay features teams need without demo requirements, enterprise contracts, or surprise fees.

Key Features

SalesRoleplay.app is built for everyday sales practice:

• Authentic AI buyer simulations with varied personalities and objections.
• Instant feedback after each session with scores, highlights, and coaching tips.
• Scenario coverage across cold calls, discovery, demos, and objection handling.
• Industry-specific training for SaaS, healthcare, finance, real estate, and more.
• Sales methodology support for SPIN, MEDDIC, and Challenger.
• Real call analysis with AI-powered scoring for live conversations.
• Access anywhere across the web, desktop, and mobile.

It delivers practical improvements without the complexity or lock-ins tied to enterprise-first tools.

SalesRoleplay.app Pricing Plans in 2025

Unlike Second Nature pricing, which requires demos and custom quotes, SalesRoleplay.app publishes clear, upfront costs. The platform offers four tiers designed for different team sizes. Every plan includes core roleplay features, transparent billing, and no hidden fees.

• The Free plan includes 10 AI sessions per month, three pre-built personas, and basic analytics, giving individuals and very small teams a risk-free way to try the platform. 
• The Starter plan costs $99/month and works well for small teams of up to five users, including 50 AI sessions, one sales methodology, CRM integrations, and mobile access. 
• The Professional plan at $199/month unlocks unlimited sessions, support for three sales methodologies, advanced analytics, team dashboards, and capacity for up to 25 users. 
• For larger organizations, the Enterprise plan provides unlimited users, custom methodologies, API access, SSO, and white-label options, with pricing tailored through a custom quote. 

Ideal For

SalesRoleplay.app works best for:

• Small to mid-sized teams (5–50 reps) that need quick setup and predictable pricing.
• Startups and scale-ups looking for ROI without enterprise complexity.
• Managers who want control over budgets and no hidden costs.
• Industry-specific teams that need ready-made roleplay modules.

How It Compares to Second Nature

Second Nature and SalesRoleplay.app both provide AI-driven sales training, but their approaches are very different. 

The platform pricing is hidden behind demos, with reports placing it around $30–$40 per user each month. The platform relies on a single AI persona, “Jenny,” which delivers realistic conversations but can feel scripted and requires more setup. It is best suited for enterprise teams with structured enablement resources. 

By contrast, SalesRoleplay.app pricing is fully transparent, starting at $99/month with a free tier. It includes multiple AI buyer personas, dynamic responses, CRM integrations, and quick setup without enterprise complexity. Teams using SalesRoleplay.app report faster adoption, measurable ROI, and consistent performance improvements. 

For companies needing enterprise depth, Second Nature can deliver value, but for growing teams seeking clarity and speed, SalesRoleplay.app is the stronger fit.

Second Nature vs SalesRoleplay.app: Feature & Cost Comparison 

Second Nature vs Other AI Sales Roleplay Platforms: How Much Does AI Roleplay Cost in 2025?

The AI sales roleplay market is growing fast in 2025 as companies look for scalable ways to train remote teams. Pricing models range widely depending on features, team size, and contract type, with sales training now part of a $15B industry. Some platforms follow per-user pricing while others use custom quotes. Freemium models are also gaining traction for small teams. The Second Nature alternatives are as follows

1. Hyperbound

Hyperbound positions itself in the mid-to-premium pricing range, relying on custom quotes for all paid plans. The platform stands out with fast AI bot creation, gamification features like leaderboards, and detailed performance scorecards. These tools make it especially appealing for SDR training.

It’s best for mid-market teams that value gamified practice and AI coaching, though reviews mention repetitive scenarios, a learning curve, and higher overall costs compared to lighter platforms.

2. Mindtickle

Mindtickle operates as a full enablement suite with enterprise pricing that typically ranges from $30–$50 per user per month, plus setup fees that can reach several thousand dollars. It combines AI coaching with onboarding, compliance, and advanced analytics, making it one of the most comprehensive platforms in the market.

It’s best for large enterprise organizations that need a complete sales enablement system, though the higher costs, long contracts, and 6–8 week implementation make it less suitable for smaller or fast-moving teams.

3. Quantified

Quantified relies on a custom pricing model tailored for enterprise deployments. Its main strength lies in lifelike, AI-driven roleplays with photorealistic avatars, combined with deep communication analytics and performance benchmarking. The platform is positioned as a premium solution for companies that want advanced, immersive simulations.

It’s best for enterprise sales teams that prioritize realism and advanced analytics, though the hidden pricing and complex rollout requirements can create barriers for mid-market or budget-conscious organizations.

4. Yoodli

Yoodli uses a freemium model, with a free plan available and paid tiers ranging from $11–$28 per user per month. It focuses on AI-powered speech coaching, filler word detection, pacing analysis, and multiplayer practice sessions. While not built specifically for sales, it helps users improve communication skills.

It’s best for individuals and small teams that want affordable communication training, though it lacks the sales-specific analytics and roleplay depth of enterprise-focused platforms.

Final Verdict – Is Second Nature the Right Fit for You in 2025?

Second Nature is a strong choice for enterprise sales organizations that need structured AI training, multilingual support, and detailed manager dashboards. It helps large teams scale coaching, reduce onboarding time, and improve consistency.

But for startups and smaller teams, the $30–$40 per user/month pricing, hidden quotes, and complex setup can be major drawbacks. Teams that want fast adoption, transparent pricing, and multiple buyer personas may find more value in alternatives like SalesRoleplay.app, which starts at $99/month with a free tier and proven ROI.

If your company has the budget and enablement resources, Second Nature can deliver. If you need clarity, speed, and affordability, SalesRoleplay.app is the smarter fit for 2025.

Choose SalesRoleplay.app if you want clear pricing, immediate setup, and results without complexity. Start your free trial now!

FAQs

What are the best alternatives to Second Nature with transparent pricing?

The best alternatives to Second Nature pricing are SalesRoleplay.app and Yoodli. SalesRoleplay.app starts at $99/month with a free plan and no hidden fees. Yoodli offers a freemium option with paid tiers from $11–$28 per user/month, giving smaller teams affordable access to AI roleplay and communication coaching.

How much does Second Nature cost in 2025?

Second Nature pricing in 2025 is not published publicly. Based on industry reports, most mid-market teams pay around $30–$40 per user per month. 

Second Nature vs SalesRoleplay.app pricing — which is more affordable?

SalesRoleplay.app pricing is more affordable and transparent compared to Second Nature AI pricing. SalesRoleplay.app starts at $99/month with unlimited sessions in higher tiers, while Second Nature typically costs $30–$40 per user/month, which can scale quickly for larger teams.